Honda UK
case study
Revolution awards 2009; Shortlisted, Best website category
Revolution awards 2009; Highly commended, Automotive category
BusinessCar Magazine Awards 2009; Best Fleet Website 2009
One-month into Beta launch (50% complete) statistics showed;
- Traffic increased over 20% with natural search pathways quadrupling
- Dwell-time increased 25%
- Brochure downloads tripled
- Car configured increased by a third
Working with Collective London and Honda UK I moved an early concept forwards into a fully developed prototype model. Following testing and refinement, pushed the concept through final design and development to achieve a unified product experience unique to the industry.
Designed tools enabling the user to:
- Filter the range
- Build and cost a car virtually
- Book a test-drive direct to dealer calendar
- Search for used-cars
- Quick-search the whole site
The result was a large-scale, flexible solution that can be easily expanded and support constantly evolving major marketing campaigns, utilising a unified user experience that challenged competitors in it's market and made new technological advances.