Waitrose
case study
Interactive Media Council awards 2008; Winner, Best in class - Food/Beverage category
BIMA Awards 2008; Shortlisted, Website - Content & Design Award
Revolution awards 2009; Shortlisted, Best website category
This is one of the largest projects I have worked on to date, totalling over 8000 pages of content, with many complicated legacy issues of migrating the technologies, infrastructure, and all of the old content, into a new design where new content is put at the forefront, with easy access to the older material.
The budget constraints meant a traditional CMS for a site of this magnitude would cost too much, so the solution involved setting up a dedicated team to maintain the site going forward, and create a system of design templates that could be used to house all conceivable content types, providing the maintenance team with the materials to generate a bespoke page design for all new content added.
On this project my role included:
- Leading a team of front end developers to ensure meeting very tight deadlines.
- Helping to devise the best technical solution for each required experience.
- Planing hiring and managing contractors.
- Managing and documenting the handover process and ensuring smooth run of the site in future.
- Running usability workshops, prototyping and user testings.
The result was a large-scale, flexible solution that can be easily expanded and support constantly evolving major marketing campaigns, utilising a unified user experience that challenged competitors in it's market and made new technological advances.